With more accurate information about their audience, mobile advertisers can spend their customer acquisition budget more efficiently and target segments with high-potential value.
By better understanding their target audience, mobile advertisers can more effectively engage mobile users and convert them into more valuable customers.
Mobile advertisers can identify users that are using competitors’ apps and target special promotions aimed specifically at retaining this audience segment.
The Apptient solution does not collect or reveal the identify of individual users. It uses techniques that are similar to cookies and retargeting, which are well-understood and accepted. Mobile users also have the option to turn off all tracking.