Get More From Your Mobile App Users!
Acquire mobile users more efficiently:
Cut costs for outside installs, fend off competitors
Gain more value from mobile users:
Build engagement and revenues, boost retention.
Identify high-value mobile users:
Target individual market segments.

Using the Apptient solution, mobile advertisers, publishers, game developers, DSPs and others selling and promoting via the mobile channel can deliver:

More Accurately Defined User Segments

Better Targeted Promotions and Messages

More Relevant & Appealing Offers

Greater Customer Engagement

Lower Customer Acquisition Costs

Greater “share of use” & “share of wallet” vs. Competitors

Apptient Segment Intelligence shows the full picture of mobile users’ interests and preferences.

By understanding what mobile users are doing across all the apps on their devices, Apptient Segment Intelligence more accurately segments mobile users.
 Mobile advertisers, publishers, game developers, and DSPs have access to more valuable, actionable intelligence about their target audience.

The Investors

Dace Ventures

Waltham, MA


Cambridge, MA

Welch & Forbes

Boston, MA

The Team

Mike Rowsey

CEO / Co-Founder

Mike’s career has over 20 years of successful technology leadership.  Recently, he led the turn-around of the premium mobile content business at VeriSign (formerly mQube) – increasing revenue by 50%. Previously, he led the Managed Security Services group at VeriSign (formerly Guardent) where he doubled the revenue in less than three years.

Adrian Mendoza

Co-Founder / Technology

Adrian’s has over 20 years of technology, user experience, and product design experience. He has held lead roles in creating web and mobile apps for major brands. He is the author of Mobile User Experience: Patterns to Make Sense of it All published by Elsevier and CSS for Designers published by O’Reilly Media.

Blair Heavey


Blair Heavey is a serial entrepreneur who has 20 years of experience in building and leading innovative high-growth technology companies. Blair has extensive experience in helping to raise venture capital, grow from nothing to a scalable product, growing and re-inventing go-to-market sales, marketing and business development strategies.

Ready to better target high-value mobile app users?

Sign up for a free trial of Apptient Segment Intelligence.



50 Milk Street

Boston, MA


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